Cai built a Hao123 clone, 265.com which was acquired by Google China in 2007, and tried to buy Hao123, only finding Baidu preempted him. Li was he was also a believer in this model. Although a large number of kids use 4399 as their only destination for online games, they don’t contribute much in terms of revenue. It is estimated its full-year revenues will reach 1bn yuan ($161mn).Ĥ399, actually, has a lot in common with Hao123 - both are about lists of links, with the former carrying games while the latter holding website links. Most money is from web games, or browser games, that ARPU is much higher than traditional flash games. In the first half of this year, the company’s revenues increased 129.81% to 487mn yuan ($78.5mn), with 186mn yuan ($30mn) in profit, according to China Press and Publishing Journal ( article in Chinese). Cai Wensheng, one of the first angel investors in China internet industry and a serial entrepreneur, jointly built it as company president and helped it become one of the most prominent small game portals. He is best known as the founder of Hao123, the once most-used browser start-up page which was acquired by Baidu in 2004. You’d not feel surprised that the top two most-searched queries on Baidu are Taobao and Q-zone, but that 4399 is in third position on Baidu’s 2012 top ten search list, may be unexpected.Ĥ399.com, or 4399 Small Games, is one of the most popular small game portals in China, especially among kids. As kids have limited knowledge on using the Internet, a typical scenario you’d see a kid access 4399 is: step one, turning on a PC step two, clicking open the Internet Explorer, which is still widely adopted in China step three, typing in “4399” into the search box on the landing page - chances are Hao123 or any others with Baidu as the default search service step four, clicking open the search result with 4399’s logo Baidu returns the last step, clicking open a game.īaidu also knows how frequently any key word is searched that it is promoting its own game portal in the search result page returned for 4399.Ĥ399.com, under a company named Xiamen Youjia, was launched in 2004 by Li Xingping, a legendary figure in China’ s internet history.
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